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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 11/10/2022 11:12:37 • 261 Views
PENGARUH PROMOSI, LOKASI , KUALITAS BANGUNAN TERHADAP MINAT BELI PADA PERUMAHAN ANNIELAND CISOKA TANGERANGCreated by :
SAVIRA SHALSABILLAH ( 20180101445 )
| Subject: | PROMOSI
LOKASI
KUALITAS BANGUNAN
MINAT BELI | | Alt. Subject : | PROMOTION
LOCATION
BUILDING QUALITY
INTEREST TO BUY | | Keyword: | Promosi
Lokasi
Kualitas Bangunan
Minat Beli |
Description:
Tujuan utama dari penelitian ini adalah untuk pengaruh promosi, lokasi dan kualitas bangunan terhadap minat beli pada perumahan Annileand Cisoka Tangerang. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non probability sampling. Jumlah responden yang diambil sebanyak 170 responden. Metode analisis yang digunakan yaitu analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa lokasi berpengaruh positif dan signifikan terhadap minat beli, promos berpengaruh positif dan signifikan, kualitas bangunan berpengaruh positif dan signifikan dan lokasi, promosi dan kualitas bangunan sama-sama berpengaruh positif dan signifikan. Berdasarkan penelitian ini, terdapat temuan penelitian yaitu Variabel kualitas bangunan memiliki pengaruh paling dominan terhadap minat beli. Hal ini berarti kualitas bangunan berpengaruh paling penting dalam minat beli perumahaan Annilend.
| Contributor | : |
- Dr. Drs. Sugiyanto, MM
| | Date Create | : | 11/10/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20180101445-s | | Collection ID | : | 20180101445-s |
Source :
Master Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-promosi-lokasi--kualitas-bangunan-terhadap-minat-beli-pada-perumahan-annieland-cisoka-tangerang-26535.html
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